The idea of maintaining numerous social profiles across numerous networks is enough to send shiver down the spines of many. It can be a tedious, extremely time consuming exercise. And that’s if you’re just going through the motions and doing the basics. If you actually want to make a success of it and reap the proverbial rewards of your efforts then it gets even more time consuming and ultimately difficult too. That’s if you’re doing it wrong and not taking advantage of the tools and methods at your disposal. Thankfully, if you’re reading this you’re probably using WordPress and if you’re using WordPress it means that your social marketing efforts just got a whole lot easier.
In this article we’re going to go over some of the marketing elements and techniques which you should be addressing if you’re serious about your blog and want it to become a success. All of the below should be addressed but if you’re new to blogging and marketing in general it might seem a little over whelming. But don’t panic. You don’t need to adopt an all or nothing approach. Every little bit helps.
The first thing any Internet marketing professional (or blogger) will tell you is that when it comes to marketing, there is nothing more important than building a user list. It’s a great way to harness the power of your user base and turn what would be a one off, one time visitor into a life long reader (or customer) at the click of a button.
My favorite way of building a list has to be the simply pop up on entry of the site. Whilst in the past pop up windows of this nature use to be deemed a bit intrusive but they’re so ever present around the web now it’s second nature and people don’t seem to mind seeing them so much. You should also have a way for people to join your list via your site also as new visitors are more likely to close the pop up before they’ve read your offerings and realized that they actually want to hear more.
Sumo offer a great social sharing tool suite which includes a fantastic list manager application with configurable pop up form.
Turning one visitor into two should be the core goal of any content marketer. If that happened each time your traffic would be infinite. Obviously that doesn’t happen but they say if you shoot for the moon and miss then not to worry as you’ll still land amongst the stars and that couldn’t be more true when it comes to marketing. The idea is the maximize, to get the most out of each visitor who lands on your site and the simplest and easiest way to do that is to make sure that they share your content.
Now I’m not going to sit here and say that getting your visitors to share what you’ve written is easy, it’s not. Far from it. But if your content is good enough then at least getting some shares should be a possibility.
To facilitate this, you’re going to need plugins. Tools such as Sumo (as mentioned above) offer a quick one click setup in order to get a nice fancy social icon list down the side of your blog. And you can also use the advanced options to add sharing buttons within your content itself. A good alternative is AddThis.com which can be used in the same way as Sumo but looks a little more professional.
In order to keep an active social profile, you don’t necessarily need to be continuously posting new content day in day out. You don’t even need to tweet or post status updates regularly if you don’t want to. There are lots of plugins out there that will help you keep your networks fresh with OLD content. That might seem an odd way of doing things, but ask yourself, how many of your followers have seen every one of your updates or tweets each time you post content? Very few I’m sure.
Plugins such as “Revive Old Post” for Twitter, for example, is a great example of how you can use software to keep your networks active. As the name suggests, this particularly plugin will periodically go through your old blog posts and tweet out a link to them. You can determine the frequency as you see fit and this will enable you to keep your networks fresh without you lifting a finger. There are lots of plugins out there that operate in the same way.
The marketing specialists out there claim that catchy content is the key to an effective marketing campaign. That might seem obvious but few of us specifically write content that is designed from the outset to be shared. We typically choose a subject, whatever that may be, to write about and the words tend to flow naturally. However, if you give some conscious thought to your post title, your formatting, its length, style and images there are a lot of things you can do to make your article more enticing and more likely to be shared.
Social Network Integration
This one might seem immediately obvious but having your social profiles linked from prominent places around your website is a great way to attract new followers. Most WordPress themes on the market today come with fields to fill in via the back end that allows you to link your profiles but you can take it a step further also.
There are lots of plugins out there that will output the various feeds from your networks such as WP to Twitter which not only posts your new content to Twitter it also allows you to output a selection of your latest tweets as a widget. There are Facebook plugins which perform in a similar manner. Feeds like this really make your blog come alive and assist massively in generating new likes and followers.
So by no means a complete blog marketing plan by any stretch of the imagination but enough to get you started and enough to give you something to think about with regards to your marketing efforts. In truth, there is no master plan. What techniques which work well on some blogs simply don’t work on others so you really have to try certain things and see which fits.