Over the years, blogging and website platforms have come and gone, but WordPress remains to be a strong and sturdy part of the digital environment. Ever since it first emerged during 2003, it’s evolved from a ubiquitous and simple blogging site to the prominently preferred solution for open-source web development. In fact, WordPress is the most commonly used system for content management in the world, accounting for up to 25% of all new websites.
When it comes to running a business website, WordPress gives you the simplicity you’ve been searching for, combined with tons of flexibility and versatility. Here, we’ll look at 10 advantages of using WordPress for your business website.
1. It’s Cost Effective
WordPress has meant that creating a new website isn’t anywhere near as expensive as it once was. In fact, WordPress design and development is incredible cost-effective, and the maintenance and upkeep expenses are also quite cheap as you can manage them yourself without many problems. You won’t need to worry about hiring a designer each time you want to upgrade your website content.
2. Upgrade Instantly
You can upgrade and make changes to your website from wherever you are so long as you have access to the internet. Because everything is hosted elsewhere, that makes it much easier for you to run your online business.
3. It’s SEO Friendly
WordPress is great for SEO. Websites that use WP have constant and simple codes that make them great for Google indexing. Also, you can customize SEO components on each page to help ensure that the pages that are most important to you rank the highest on search engines.
4. Convenient Syndication
With WordPress, you can easily earn plenty of inbound links to your website every time you post a new entry to your blog. This means that your blogs go straight into the RSS feed, so that others can syndicate your blogs across websites and other directories.
5. Responsive Designs
Since mobile traffic is more popular than desktop traffic today, it makes sense to choose a website design platform that’s responsive. WordPress comes with plenty of pre-made responsive themes that means that your customers can have a better mobile experience.
6. Simple Interface
Adding new functionalities and features to your website can be a serious pain for traditional websites – particularly those designed using sophisticated platforms. However, it couldn’t be simpler with WordPress. There are plenty of great plugins that you can use and install easily. Whenever you want to upgrade your website, usually all it takes is a few basic steps.
7. It’s Great for Content Marketing
In a world that’s obsessed with fresh content as part of a digital marketing strategy, a WordPress website is great for updating constant flows of blogs, content, and other important information. You can even automate certain parts of your website to ensure that certain posts post at particular times during the day. The more you update the content on your WordPress site, the more you’ll build your business credibility.
8. Easy Social Media Integration
It’s safe to say that content isn’t the only important element to think about when it comes to making your digital marketing activities a success. Another benefit of using WordPress for your business website is that it integrates seamlessly with social networks. You won’t need to log-in to all of your social accounts separately to let your community that you’ve posted new content, you can share everything instantly from your CRM.
9. Great Security
When it was first designed, WordPress wasn’t the most secure site around, but everything has changed now. In fact, over the years, WordPress has become more secure than ever, and if you have the right designers and developers on your team, you can make sure that your site is completely fortified against potential attacks.
10. Simple Transitions
Finally, unless you’re incredibly loyal to your design firm or web designer, there’s a chance that you might want to work with numerous people on your site. Although with other website CRMs this might be difficult, because each designer has their own preferred platform, WordPress is a universally appreciated solution. WordPress development and design works on an open-source universal platform, which makes transitioning between designers easier.